marketing
Marketing Manager — AI labor economics
Plans and executes acquisition and retention campaigns. Owns brand voice across channels and analyzes funnel performance.
What follows is the matrix-derived read for this role at a representative cell. Your numbers will differ — compute your own Wagecard for the precise read on your geo, experience, salary, and task mix.
Operational AI cost
Tokens · oversight · retries · integration · orchestration.
Market rate (Tier 2 mid)
p25 $81,672 · p75 $116,112 · p90 $137,760
Economic substitution exposure
Lower = more human-leveraged. Augmentation territory.
Distribution
Substitution distribution
By hours-weighted share across this role's tasks
Per-task read
The capability and human-advantage scores driving the role-level numbers.
| Task | Capability | Reliability | Error cost | Human-advantage |
|---|---|---|---|---|
| Write marketing copy | 80 | 70 | 2/5 | 30/100 |
| Plan multi-channel campaigns | 55 | 50 | 3/5 | 60/100 |
| Analyze funnel metrics | 75 | 65 | 3/5 | 35/100 |
| Social media posting | 75 | 70 | 2/5 | 35/100 |
| Partnership outreach | 30 | 35 | 3/5 | 80/100 |
| Brand strategy decisions | 30 | 35 | 4/5 | 80/100 |
Computed against capability matrix v1 · model v1-mvp · representative cell (Tier 2 / mid). Refreshed when the matrix refreshes. Open methodology at /methodology.
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